BEAM CLUB
New Skin Campaign
A campaign to relaunch Thailand’s most-happening nightlife brand.
#Promos
#SocialContent
+Brief
Promote the relaunch with a content series highlighting the new BEAM experience.
+Strategy
BEAM is the most popular destination in Thonglor. After undergoing a complete redesign with Snarkitecture, bringing more communal elements to the immersive experience and kinetic dance floor.
Our content strategy to promote the relaunch was to produce a series of content over three months to reach different goals ranging from initial awareness to education and finally driving ticket sales.
+Solution
Firstly, we created a musically-driven promo film teasing the new architectural elements, renovation, drink menu, and merchandise of the new Beam in the lead up to the launch event with Snakehips.
To support that, we produced three micro-documentaries to explore the experience and culture at BEAM. The series features Ben Porto of Snarkitecture on interior design; AV legend of Fabric fame, Dave Parry, on audio visual design; and Rotterdam and New-York based art collective Rotganzen on art installations.
Following this phase, we created film content for BEAMFest, a 3-day music festival to fully launch the new Beam with daily recap films to drive ticket sales and a full festival film afterwards.
BEAM FEST Event Film
Director: Arjarn Jin
Producer: Heather Kong
Production & Post-production: TSESER