Converse x Siam Discovery

FUTURE LAB

Inviting Bangkok shoppers to create their own Converse sneakers.

#BrandStories

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#PRActivation

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+Brief

How can we drive people to Converse’s sneaker co-creation experience in the heart of Bangkok’s most populated shopping district?

+Strategy

Sneaker culture has gone mainstream and limited-editions are all the rage. But how often do you get to create your own custom sneakers? Following the “Hyperpersonalized” concept from Converse and progressive retailer Siam Discovery, our strategy was to create online films and creative assets to raise awareness, educate and then inspire target groups to visit the physical destination over the two-month period.

+Solution

We enlisted streetwear influencers, artists and designers featured at Future Lab to tell us about their experience, demystifying the creative process and featuring designs made in collaboration with customers. We created a combination of highly-visual, bite-sized content ranging from stills, clips, and short documentaries for social media to support Converse and Siam Discovery’s integrated campaign to drive awareness and engagement for Future Lab.